Liv is the brainchild of entrepreneurs and longevity enthusiasts Roger Jackson (CEO) and Mark Drury Taylor (CCO). They discovered a critical insight that changed everything: life extension is 99% about lifestyle choices. Not expensive treatments or breakthrough technologies. Just the daily decisions we make, stacked up over years.
The science was clear, but the execution was the problem. People knew they should exercise more, eat better, sleep well. But knowing isn't doing. And doing once isn't transforming your biology.
Their mission became crystal clear: help people understand that longevity isn't about one big change. It's about hundreds of small, positive daily habits that compound over decades.